We’re on a mission to make you feel good on and off the mat
Over two decades ago, recurrent tendonitis from competitive sports led me to my first hot yoga class. The transformative benefits of yoga became clear quickly.
Yoga evolved from a physical activity into a practice that enhanced my self-awareness and mindfulness, replacing running and other strenuous activities. Driven by this passion, I became a yoga instructor in 2012 and began to toy around with the idea of opening up my own studio in 2019. However it wasn’t until having our daughter in 2023 that I was given the confidence to leave the corporate world and make this yogi dream a reality.
GoodGood Yoga’s first studio is set to open in autumn 2024 in South London. Our studio offers athletic, warm yoga sessions in a modern, welcoming environment, catering to both body and mind.

Our Ethos
Inclusivity
We welcome everyone as they are and celebrate our unique differences.
Unity
We inspire real connections to build a sense of community and help each other thrive.
Empathy
Everyone is on their own path. We support you being yourself.
Balance
We draw power from an intense physical practice grounded in the mindfulness of yoga.
Boundaries
We foster trust and emotional safety for healthy relationships.
Founding team
Jenna Armitage
Co-Founder
Charles Armitage
Co-Founder
Join our team
We’re looking for dynamic yoga instructors blending yoga, cardio, strength, and meditation to inspire students.
We are true believers that instructors make a studio. If you’re interested in joining the GoodGood Yoga movement, please enquire. We would absolutely love to make your acquaintance!
